18. Juli 2008 von Sascha | kein Kommentar
pa:nuu
spreads across the world
people are not usually useless
Useless is absolutely not a word you would use to describe Danish pa:nuu. pa:nuu is actually everything but an ordinary example of how to start a business. pa:nuu has in less than two years, rapidly spread across the globe with a clothing range for both sexes and is now represented in more than 15 countries. pa:nuu i s not based on analysis, market research, color scales, trend boards or the likes therof. On the contrary pa:nuu was born out of love for simple but porwerful graphic expressions and prints. With inspiration from the colorful univers of the 80’s pa:nuu takes you on a journey to a time where ”space invaders” was the coolest game in the world, Michael Jackson had an afro and George Bush was a simple alcoholic.
The people behind pa:nuu are Jacob Hoilund and Cathrine Nielsen both from Kolding, Denmark. Together they are the foundation in this young company which introduced its first collection in early summer 2006. Since then more employees and a lot more customers have joined. Amongst others TOPSHOP UK who launched their first ”pa:nuu for TOPSHOP” collection in April 2007.
bei Kolibrishop.com erhältlich: http://www.kolibrishop.com/pa-nuu-m-188.html
17. Juli 2008 von Sascha | kein Kommentar
Ein MustHave aus den 80iger! Die bunten Brillen von Blammo!
2. Juli 2008 von Sascha | kein Kommentar
The story of the Kawasaki shoe
“reinvented” by a Danish company and marketed to the largest shoe success ever in Denmark.
Now, after decades, the Kawasaki shoe is revived from the same Czech factory and the same old employees.
Again, with Danish ownership.
Again, burning the market.
In spite of the Japanese name, the Kawasaki shoes are a Danish phenomenon.
Better said, the most sold shoe model in the history of Denmark.
The history started in 1972, when the newly founded company J. Hammergaard Hansen Sport A/S was looking for a shoe, which was suitable for badminton.
BADMINTON SHOES?
Until the middle of the 60’s the badminton players used ordinary sneakers/tennis shoes. At that time the badminton champions such as Erland Kops started to play in volleyball shoes from the Japanese Onitsuka Tiger.
Factories in Hong Kong very fast copied the expensive Japanese shoes (Hong Kong was then the place, in which the reduced-rate shoes were manufactured).
The qualities of the Hong Kong shoes could most typically not resist badminton and the amount in percentage for complaints was two-figured.
The demand for special shoes for badminton was then accelerating.
Badminton players were requiring some specific features:
“shoes should be light, be felt like gloves on the feet, have a good ‘grip’ to the different types of floor in the courts. And even more, the shoes should be able to resist the many and violent staccato moves of the badminton players”.
All badminton suppliers were, therefore, on the hunt for the perfect badminton shoe – durable, light and price competitive.
Here comes J. Hammergaard Hansen Sport A/S, year 1972.
THE DISCOVERY
Hammergaard Hansen Sport found a dull “communist” shoe at the Czech Exico stand at the ISPO fair in Germany.
The shoe had an interesting composition of sole and edge reinforcement, and the sole was at the same time suitably non-skid without being “sticky”. The find of this shoe initiated a development, which a few years later was the beginning of a little adventure, which grew and grew concurrently with the continued development of the Kawasaki shoe at the old factories of Bata in Gotwalddorf in Czechoslovakia.
KAWASAKI, THE “HIGH-PERFORMANCE” ECOLOGICAL SHOES
In the old premises 120 million pairs of shoes were manufactured annually, all of which were manufactured according to ancient production methods – it was, however, these production methods that were brilliant in relation to strong and durable sneakers. Almost all European and Asian factories cold vulcanised (glued) the so-called sneakers, but in Czechoslovakia they continued hot vulcanisation that means rubber sole, edging and front enforcement were “hot moulded” as a unity of the upper part. Due to the heat this production method could only be used in connection with non-inflammable materials.
Due to this, the shoes are exclusively made of natural products – rubber – cotton and suède – added heat and the Kawasaki name.
The Kawasaki could rightfully be asserted to be “ecological”
The first year – 1973 – 7,000 pairs of the badminton shoe, Kawasaki, were sold and in the years thereafter, the sales steadily increased to approx. 50,000 pairs annually by the end of the 70’s. Badminton players loved them.
80s, BADMINTON SHOES GOT FASHIONED
The 80’s were the decade, in which all girls fell in love with the white disco shoes from Kawasaki and sales passed their peak in 1985 with more than 250,000 sold pairs.
1985 was also the year, in which Kawasaki shoes in all the colours of the rainbow gained ground together with the boot model “BZ”. These were the years, in which any model in Denmark would have at least one pair of Kawasaki in the wardrobe.
The sales figures were impressing. Among the essential reasons were of course the fit, lightness and durability. The rate of complaints was impressing, too – it was below 1 per thousand and more than half of these complaints was not legitimate. Sales efforts were poor – the customers wanted the shoe and knew which size fitted, which is why nobody wanted to fit the shoes.
THE HISTORICAL CZECHOSLOVAKIA SPLIT
Concurrently with the fall of the Iron Curtain, the separation of the Czech Republic and Slovakia and numerous changes including the closedown of Nordvesta (the original Bata factory), the trade became extremely difficult during the 90’s.
2. Juli 2008 von Sascha | kein Kommentar
Seit Beginn der Messe lautet das Motto: JAM to the roots. Darinsteckt die Ambition, eine Veranstaltung zu organisieren, die sichauf die Kernpunkte einer Messe konzentriert: nämlich die Plattform für eine Order-, Trend- sowie Informationsmesse zu sein.
Erleben Sie zweimal im Jahr, jeweils zu Beginn der Ordersaison, Jeanswearbrands unterschiedlichen
Genres auf einer Messe.
Die Verkaufs- und Informationsmesse für Jeanswear versammelt ein Portfolio an Marken unter einem Dach.
Den Veranstaltern ist es sehr wichtig, dass Brands aus unterschiedlichen Segmenten vertreten sind, die einen Querschnitt der Branche wieder spiegeln. Das Gesamtbild der JAM wird durch Hersteller für Accessoires und Sportswearartikel komplettiert.
Das Standkonzept basiert auf einem schlichten und eleganten Design: Weiße Einheitsmodule mit integrierten Leuchten rahmen die Ausstellungsflächen ein und bieten Ruhe für Geschäftstermine, sowie optimales Licht für die Kollektionspräsentation.
Standort Köln
Köln liegt in einem günstigen Einzugsgebiet für die Einzelhändler und ist von allen deutschen Großstädten und den Beneluxländer in nur wenigen Stunden erreicht. Die Szenestadt weißt eine hohe Markendichte, eine vielschichtige Gastronomie und einen sehr lebhaftenKulturbetrieb auf. Die neue JAM Location, die Rheinparkhallen, liegen zentral und haben eine sehr ansprechende und individuelle Ästhetik.
ps und wir werden dabei sein!